BRAND IDENTITY • WEBSITE DESIGN • MERCHANDISING • ADVERTISING • SOCIAL MEDIA MANAGEMENT
SITUATION
Imma Local is a tech-driven startup located in a tourist town. Imma Local had a goal to develop an online platform that would link local residents with local businesses, fostering mutual recognition and year-round support, especially during the off-peak season. Through this platform, residents can register to access exclusive discounts and offers from participating businesses. Imma Local aims to boost the revenue of local businesses while also strengthening the sense of community among residents and businesses.
Partnering closely with Blue Leopard Agency, Imma Local received comprehensive support from concept to creation. Blue Leopard Agency crafted a distinctive brand identity that would enhance the website, marketing materials, ad campaigns, merchandise, social media presence, and overall member experience.
BRAND IDENTITY
A COMPLETE BRAND IDENTITY SYSTEM
Imma Local aimed to establish a visual identity that reflects its mission and tone — a brand that is both bold and relaxed, capturing the Local spirit and fostering community pride. Blue Leopard Agency collaborated closely with Imma Local to refine its mission and vision, create logos, select typography and colors, and adapt the overall design and concept with secondary color palettes to match the vibe of future Imma Local destinations.
The logo visually expresses Imma Local's identity, representing where the communities have come from and where they are headed. The Imma Local logo features a wordmark within a circle, symbolizing how local people, local pride, and local history shape the future of their city.
Additionally, secondary logo marks, industry-specific icons, and unique brand patterns were created to diversify the Imma Local brand's application across websites, social media, marketing materials, ad design, and merchandise.
WEB DESIGN
CUSTOM WEBSITE TO SOLVE NEW BUSINESS NEEDS
As a tech-driven startup operating entirely online, Imma Local needed a user-friendly website that served both residents and businesses. Their membership-based business model required unique integrations with a third-party membership platform and identity verification services. It was crucial for the initial site to allow for growth and for the brand to easily replicate the Imma Local city model as they plan future expansions into additional tourist destination markets.
MARKETING & MERCHANDISING
MEASURABLE MARKETING
As a digital-based business, Imma Local needed compelling marketing collateral to capture the attention of residents and businesses along 30A, their pilot market. Launching targeted marketing campaigns through online advertising and social media was crucial for introducing the brand to the area.
Beyond creating a digital presence, Imma Local required unique marketing strategies to physically place the brand into the hands of potential local business members. Blue Leopard researched and created on-brand media kits to appeal to the business audience, along with collateral to entice locals to scan and register for their exclusive perks. All printed materials included a call to action featuring QR codes to track engagement effectively.
MERCHANDISING
Imma Local is all about residents taking pride in their community. What better way to say “Hey, Imma Local!” than by wearing it on your sleeve, hat, or cooler? Blue Leopard identified items that would resonate with locals along 30A and created on-brand designs for everyday use—hats, coasters, towels, stickers, and shirts—that locals could wear or use in their day-to-day adventures around the area.
SOCIAL MEDIA & ADVERTISEMENT
SOCIAL MEDIA MANAGEMENT
An engaging social media presence is essential for Imma Local’s growth and reputation. Continuous social media management is vital for building brand awareness among local residents and local businesses. As a tech-driven company offering digital perks for business members, well-planned social media content and cross-promotion are crucial to Imma Local’s success.
Blue Leopard established Imma Local’s Facebook and Instagram pages to introduce the brand to the target audience. We continually introduced elements of the business to the community, adapting messaging based on growth and engagement, while maintaining flexibility within a well-planned marketing calendar.
SOCIAL MEDIA ADVERTISEMENT
An essential to any startup, digital ads—specifically social media ad placement and boosted content—were crucial for launching the Imma Local brand. Blue Leopard developed campaigns to drive traffic to immalocal.com and created boosted posts to increase follower engagement. By carefully cultivating target audiences and referencing existing data, Blue Leopard established clear goals for each social media ad.
Contact Us
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Email
hello@blueleopardagency.com
Phone
251-332-2007