WEBSITE DESIGN • BRAND IDENTITY • MARKETING • PRODUCT PHOTOGRAPHY
SITUATION
When a contractor begins a project that requires electricity, a temporary electrical box is set to power any electric-dependent tools and machinery. This requires temporary ground rods to be driven into the ground to complete the electrical circuit. These rods, ranging from ½” to 5/8” in diameter and 8’-10’ long, are difficult to remove post-project. Removing these rods can cause delays and physical strain. Ground Rod Puller™ (GRP™) aimed to revolutionize this process but needed a strong launch strategy to capture their market’s attention.
Blue Leopard Agency partnered with the GRP™ team to create a compelling single-product website, eye-catching marketing collateral, and unique product and brand photography. From developing a simple, yet industrial, brand identity to designing an intuitive website and producing impactful collateral, our work positioned GRP™ as an essential tool for contractors.
WEB DESIGN
A WEBSITE THAT GUIDES
Blue Leopard worked to build a Shopify-powered website with a simplified user experience, just as GRP™ simplifies ground rod removal. Using the StoryBrand framework, the site directly addresses customer pain points and highlights how GRP™ saves time, money, and energy. This approach provides clear, compelling calls to action and a seamless path to purchase.
BRAND IDENTITY
THE BRAND IDENTITY
Branding is one of the most crucial elements to launching a successful product. A strong brand identity is essential for market recognition as it provides the vision, the emotion, and the direction that will all earn space in the minds of your target audience.
For GRP™, the creative team crafted a look that resonated with construction professionals: bold, traditional, and reassuring. The striking yellow and earthy brown palette convey power and approachability, while clean, industrial, masculine typefaces and straightforward messaging builds trust and confidence in the product.
COLLATERAL DESIGN
TELLING THE STORY
Collateral design is important to relaying a product’s purpose. Effective collateral bridges the gap between product features and customer experience—what the product does AND what the user experiences in real life. The GRP™ flyer design is uniquely interactive and represents the confident messaging behind the product reinforcing its key benefits. The product informational brochure, included in every product box, ensures all customers have clarity about the product and processes before use.
PRODUCT PHOTOGRAPHY
PHOTOGRAPHY THAT EXPLAINS
Visual storytelling is crucial for connecting with potential buyers. Ground Rod Puller’s product photography is clean and simple, showcasing the GRP™ from multiple angles, and providing full product transparency. Lifestyle images depicted the tool in action—rugged, reliable, and built for the hard-working professional—to resonate with contractors who value functionality and toughness.
RESULTS
With Blue Leopard Agency’s comprehensive launch strategy, GRP™ made a powerful entrance into the market, establishing itself as an indispensable tool for contractors seeking efficiency, safety, and ease. The combination of cohesive branding, an engaging digital presence, and tailored marketing collateral enabled GRP™ to not just reach but to resonate with their target audience.
Contact Us
Looking for a strategic partner? You’re in luck!
Email
hello@blueleopardagency.com
Phone
251-332-2007